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      <image:caption>Wall Street Journal, December 11, 2018</image:caption>
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      <image:caption>Washington Post, April 10, 2020 “Some of the most selective liberal arts colleges in the country have suspended the testing requirement,…”</image:caption>
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      <image:title>News</image:title>
      <image:caption>WSJ, July 31, 2019 “Some colleges today are trying to emphasize quality, not quantity, of activity. ‘Don’t do something just to check a box on a college application. Do something you enjoy,’”…</image:caption>
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      <image:title>News</image:title>
      <image:caption>CNBC, June 22, 2020 It’s official, the last hold out, Princeton University has agreed to go test optional making this the first year that all 8 Ivy League institutions will forgo SAT and ACT scores.</image:caption>
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      <image:title>News</image:title>
      <image:caption>Washington Post, February 4, 2020 “UC uses the test scores in a way that does not discriminate but rather may help identify blacks, Latinos and students from low-income families who might otherwise be overlooked.”</image:caption>
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      <image:title>News</image:title>
      <image:caption>USA Today, August 30, 2019 “universities [are] sparring to attract the most geographically diverse population,…offering merit scholarships that compete with in-state tuition. For college-bound students and their parents, this can mean opportunity: greater…financial savings. It can also mean being put at a disadvantage in their own state.”</image:caption>
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      <image:title>News</image:title>
      <image:caption>“With 2020 approaching, the proliferation of early action, early decision, and priority admission plans has shifted the whole culture of applying to college. In fact, in some high schools, it is rare for a student not to have submitted at least one application by early November.”</image:caption>
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      <image:caption>Conde Nast Traveler, August, 6 2018</image:caption>
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      <image:caption>NBC News, October 19, 2018</image:caption>
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      <image:caption>Forbes, November 16, 2018</image:caption>
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      <image:title>News</image:title>
      <image:caption>WSJ, March 24, 2019 “Everyone needs motivation. And you just got yours gift-wrapped. You already know you’re better than those others. So set your sights on every Princeton graduate and beat them in the marketplace of life.”</image:caption>
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      <image:title>News</image:title>
      <image:caption>WSJ, October 30, 2019 “Some high-school teachers write recommendations for more than 50 applicants…October has become increasingly stressful for teachers trying to flesh out students’ profiles with illuminating details.”</image:caption>
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      <image:title>News</image:title>
      <image:caption>WSJ, May 3, 2019 “The pattern suggests students may avoid applying to colleges if they fear they won’t get in. That might improve admissions outcomes, but it also may discourage students from applying to the best colleges they are qualified to attend.”</image:caption>
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      <image:caption>WSJ, March 19, 2019</image:caption>
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      <image:caption>Wall Street Journal, January 29, 2019</image:caption>
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      <image:title>News</image:title>
      <image:caption>This adorable “in-flight safety”-style video will give you lots of great tips and reminders as you work through applications. Enjoy!</image:caption>
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      <image:caption>WSJ, March 12, 2019</image:caption>
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      <image:title>News</image:title>
      <image:caption>WSJ, December 10, 2018 “That’s how I’ve come to see rejection: As a push forward, not back. It is a motivator. And when you finally achieve your goals, you might find yourself more grateful and understanding for having been on the other side.”</image:caption>
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      <image:title>News</image:title>
      <image:caption>WSJ, June 15, 2020 “The College Board… said earlier this month it will not offer testing options in the fall…Princeton is now the only [Ivy League] school in the group to maintain its policy that applicants provide standardized test scores to be considered for admission.”</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c007703aa49a16fe826caa9/1570591155033-V431BJ6CC1CY9GJ0Z9RL/fullsizeoutput_2bc7.jpeg</image:loc>
      <image:title>News</image:title>
      <image:caption>NYT, October 8, 2019 “‘They might think, ‘Why do I have to sit through and take all these tests again if I only need to improve my math score?’ Ed Colby, an ACT spokesman, said. ‘We’re trying to save them time. We’re trying to save them money.’”</image:caption>
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      <image:caption>The Atlantic, December 11, 2018</image:caption>
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      <image:caption>Wall Street Journal, October 16, 2018</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c007703aa49a16fe826caa9/1587484162020-VG8YS4TT0SIROTQ8PGQA/DCA+article.jpg</image:loc>
      <image:title>News</image:title>
      <image:caption>NPR, April 2, 2020 Everything from financial aid advice to online resources to aid in your decision during this strange time for seniors.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c007703aa49a16fe826caa9/e86b7f5f-15dc-45e5-b66c-6c96d4f1a381/Screen+Shot+2022-03-01+at+7.38.51+PM.png</image:loc>
      <image:title>News - Make it stand out</image:title>
      <image:caption>WSJ, January 25, 2022 Like many of its graduate school counterparts (think the GMAT), the SAT is going digital in 2024. What does this mean for current freshman who will never have taken the current paper version?</image:caption>
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      <image:title>News</image:title>
      <image:caption>Forbes, July 16, 2019 “…ultimately it is incumbent upon students and their parents to be informed consumers and resist the limitations and subjectivity of commercial rankings.”</image:caption>
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