If you’re interested in learning about how any of these stories may impact your college application process, let’s talk. Click the button below to set up a time to talk! It’s totally free.


Click here to read

WSJ, January 25, 2022

Like many of its graduate school counterparts (think the GMAT), the SAT is going digital in 2024. What does this mean for current freshman who will never have taken the current paper version?


CNBC, June 22, 2020It’s official, the last hold out, Princeton University has agreed to go test optional making this the first year that all 8 Ivy League institutions will forgo SAT and ACT scores.

CNBC, June 22, 2020

It’s official, the last hold out, Princeton University has agreed to go test optional making this the first year that all 8 Ivy League institutions will forgo SAT and ACT scores.


WSJ, June 15, 2020“The College Board… said earlier this month it will not offer testing options in the fall…Princeton is now the only [Ivy League] school in the group to maintain its policy that applicants provide standardized test scores to be cons…

WSJ, June 15, 2020

“The College Board… said earlier this month it will not offer testing options in the fall…Princeton is now the only [Ivy League] school in the group to maintain its policy that applicants provide standardized test scores to be considered for admission.”


Bloomberg Philanthropies, April 30, 2020

Bloomberg Philanthropies, April 30, 2020


Washington Post, April 10, 2020“Some of the most selective liberal arts colleges in the country have suspended the testing requirement,…”

Washington Post, April 10, 2020

“Some of the most selective liberal arts colleges in the country have suspended the testing requirement,…”


NPR, April 2, 2020Everything from financial aid advice to online resources to aid in your decision during this strange time for seniors.

NPR, April 2, 2020

Everything from financial aid advice to online resources to aid in your decision during this strange time for seniors.


“Reed College…moved about 60 more students from the wait list to the acceptance pile…Franklin & Marshall College… will push its acceptance rate up by two points to 32%…over 200 schools… have extended their deposit deadlines beyond the traditiona…

“Reed College…moved about 60 more students from the wait list to the acceptance pile…

Franklin & Marshall College… will push its acceptance rate up by two points to 32%…

over 200 schools… have extended their deposit deadlines beyond the traditional May 1 date.”


WSJ, February 9, 20201. What’s the nature of the program? Income? Class credit? How much time working vs studying?2. What are examples of co-ops? Drexel, Northeastern, Elon and Endicott to name a few…3. What other costs are associated with this prog…

WSJ, February 9, 2020

1. What’s the nature of the program? Income? Class credit? How much time working vs studying?

2. What are examples of co-ops? Drexel, Northeastern, Elon and Endicott to name a few…

3. What other costs are associated with this program? Fees, commuting expenses, tuition for a few examples…

4. Will my co-op affect my financial aid?


Michigan Government, February 10, 2020Read each Democrats’ plan for college admissions and affordability.

Michigan Government, February 10, 2020

Read each Democrats’ plan for college admissions and affordability.


Washington Post, February 4, 2020“UC uses the test scores in a way that does not discriminate but rather may help identify blacks, Latinos and students from low-income families who might otherwise be overlooked.”

Washington Post, February 4, 2020

“UC uses the test scores in a way that does not discriminate but rather may help identify blacks, Latinos and students from low-income families who might otherwise be overlooked.”


“With 2020 approaching, the proliferation of early action, early decision, and priority admission plans has shifted the whole culture of applying to college. In fact, in some high schools, it is rare for a student not to have submitted at least one …

“With 2020 approaching, the proliferation of early action, early decision, and priority admission plans has shifted the whole culture of applying to college. In fact, in some high schools, it is rare for a student not to have submitted at least one application by early November.


WSJ, December 15, 2019Read some of the suggested changes or jump in and participate in the conversation!

WSJ, December 15, 2019

Read some of the suggested changes or jump in and participate in the conversation!

WSJ, October 30, 2019“Some high-school teachers write recommendations for more than 50 applicants…October has become increasingly stressful for teachers trying to flesh out students’ profiles with illuminating details.”

WSJ, October 30, 2019

“Some high-school teachers write recommendations for more than 50 applicants…October has become increasingly stressful for teachers trying to flesh out students’ profiles with illuminating details.”


NYT, October 8, 2019“‘They might think, ‘Why do I have to sit through and take all these tests again if I only need to improve my math score?’ Ed Colby, an ACT spokesman, said. ‘We’re trying to save them time. We’re trying to save them money.’”

NYT, October 8, 2019

“‘They might think, ‘Why do I have to sit through and take all these tests again if I only need to improve my math score?’ Ed Colby, an ACT spokesman, said. ‘We’re trying to save them time. We’re trying to save them money.’”


This adorable “in-flight safety”-style video will give you lots of great tips and reminders as you work through applications. Enjoy!

This adorable “in-flight safety”-style video will give you lots of great tips and reminders as you work through applications. Enjoy!


NYT, September 13, 2019“Ms. Huffman’s sentence, which included a $30,000 fine, supervised release for a year and 250 hours of community service, was being closely watched as an indication of how harshly parents in this case would be punished.”

NYT, September 13, 2019

“Ms. Huffman’s sentence, which included a $30,000 fine, supervised release for a year and 250 hours of community service, was being closely watched as an indication of how harshly parents in this case would be punished.”


USA Today, August 30, 2019“universities [are] sparring to attract the most geographically diverse population,…offering merit scholarships that compete with in-state tuition. For college-bound students and their parents, this can mean opportunity: gr…

USA Today, August 30, 2019

“universities [are] sparring to attract the most geographically diverse population,…offering merit scholarships that compete with in-state tuition. For college-bound students and their parents, this can mean opportunity: greater…financial savings. It can also mean being put at a disadvantage in their own state.”


Forbes, July 16, 2019“…ultimately it is incumbent upon students and their parents to be informed consumers and resist the limitations and subjectivity of commercial rankings.”

Forbes, July 16, 2019

“…ultimately it is incumbent upon students and their parents to be informed consumers and resist the limitations and subjectivity of commercial rankings.”


WSJ, May 3, 2019“The pattern suggests students may avoid applying to colleges if they fear they won’t get in. That might improve admissions outcomes, but it also may discourage students from applying to the best colleges they are qualified to attend…

WSJ, May 3, 2019

“The pattern suggests students may avoid applying to colleges if they fear they won’t get in. That might improve admissions outcomes, but it also may discourage students from applying to the best colleges they are qualified to attend.”


WSJ, December 10, 2018“That’s how I’ve come to see rejection: As a push forward, not back. It is a motivator. And when you finally achieve your goals, you might find yourself more grateful and understanding for having been on the other side.”

WSJ, December 10, 2018

“That’s how I’ve come to see rejection: As a push forward, not back. It is a motivator. And when you finally achieve your goals, you might find yourself more grateful and understanding for having been on the other side.”


WSJ, March 19, 2019

WSJ, March 19, 2019


WSJ, January 2, 2019

WSJ, January 2, 2019


Forbes, December 13, 2018

Forbes, December 13, 2018


The Atlantic, December 11, 2018

The Atlantic, December 11, 2018


Forbes, November 16, 2018

Forbes, November 16, 2018


Conde Nast Traveler, August, 6 2018

Conde Nast Traveler, August, 6 2018


Wall Street Journal, July, 9 2018

Wall Street Journal, July, 9 2018

WSJ, August 27, 2019“Considering a student’s race and class in college admissions decisions is a contentious issue.”

WSJ, August 27, 2019

“Considering a student’s race and class in college admissions decisions is a contentious issue.”


WSJ, July 31, 2019“Some colleges today are trying to emphasize quality, not quantity, of activity. ‘Don’t do something just to check a box on a college application. Do something you enjoy,’”…

WSJ, July 31, 2019

“Some colleges today are trying to emphasize quality, not quantity, of activity. ‘Don’t do something just to check a box on a college application. Do something you enjoy,’”…


WSJ, March 24, 2019“Everyone needs motivation. And you just got yours gift-wrapped. You already know you’re better than those others. So set your sights on every Princeton graduate and beat them in the marketplace of life.”

WSJ, March 24, 2019

“Everyone needs motivation. And you just got yours gift-wrapped. You already know you’re better than those others. So set your sights on every Princeton graduate and beat them in the marketplace of life.”


WSJ, March 12, 2019

WSJ, March 12, 2019


WSJ, January 26, 2019, “Demonstrated Interest”

WSJ, January 26, 2019, “Demonstrated Interest”


Wall Street Journal, January 29, 2019

Wall Street Journal, January 29, 2019


Wall Street Journal, December 11, 2018

Wall Street Journal, December 11, 2018


NBC News, October 19, 2018

NBC News, October 19, 2018


Wall Street Journal, October 16, 2018

Wall Street Journal, October 16, 2018